Question 1

What is an AI front desk?

Accepted Answer

A connected system that answers calls and chats, qualifies leads, books appointments, requests reviews, follows up, and keeps your CRM current, so you stop losing calls, leads, and appointments even when your team is busy.

Question 2

What's the difference between the AI receptionist and the AI Front Desk?

Accepted Answer

The AI receptionist is the always-on voice that answers and qualifies calls. AI Front Desk is the full system around it: web chat, missed-call text-back, booking, CRM automation, reviews, and follow-up.

Question 3

Will callers know they're talking to AI?

Accepted Answer

It answers naturally in your business's name and only says what you've approved. You decide how it introduces itself, the goal is a fast, helpful, on-brand experience.

Question 4

Does it work 24/7?

Accepted Answer

Yes. It answers around the clock, including nights, weekends, and holidays, and handles unlimited calls at once with no busy signal or voicemail gap.

Question 5

How is the AI set up for my business?

Accepted Answer

We configure it around your services, service area, and approved answers, so it only says what you've reviewed and signed off on.

Question 6

Do I have to replace my current tools?

Accepted Answer

Usually not. We map how your work moves through the tools you already use and build the connections or custom logic around them rather than forcing a rip-and-replace.

Question 7

How do we get started?

Accepted Answer

With a strategy call. We map where leads and work get stuck, then recommend the highest-value system to build first.

Question 8

Where is Northwind based and who do you serve?

Accepted Answer

We're based in Massachusetts and serve businesses across Massachusetts and Connecticut, plus select work across the U.S.

Question 9

Can you integrate with our CRM and tools?

Accepted Answer

Yes. We connect tools like CRMs, scheduling, and invoicing, and build custom logic where an off-the-shelf integration doesn't exist. We confirm the specifics for your stack on a call.

Question 10

Can you build custom software, not just automation?

Accepted Answer

Yes. We build dashboards, portals, production trackers, and internal tools around how your business actually operates, see the Millcraft Cabinetry case study for an example.

Question 11

Can you automate reviews and follow-up?

Accepted Answer

Yes. We automate review requests after completed work and run SMS/email follow-up sequences you approve, which stop automatically when a job is booked.

Questions, answered.

AI Front Desk & AI Receptionist

Setup & how we work

Integrations & custom software

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